Needed to include the use of licensed Looney Tunes characters to rebrand ClickNKids marketing for a DR|BR Linear and Digital Campaign.

Wrote and executed a Roadmap for ROI plan that included DRTV and Digital Creative Production for airing on National TV and Digital media to Parents of children from K-12.

Piloted repeatable sales funnels for growth marketing. Produced successful Digital and TV creatives. Built brand equity through the use of Linear TV and Digital platforms.

Develop a marketing strategy to build the MetLife Direct brand and deliver ROI. Asked to revamp Customer Acquisition and integrate marketing to meet CPC and CPL refinement and implement Marketing Directives.

Created an Omnichannel tactical roadmap which cross connected internal stakeholders: Customer Management, Segmentation, Analytics, MetLife Brand and Advertising, PMO, Legal and Compliance to develop and direct execution of DRTV and digital marketing campaigns for process improvement.

Success came throughout the organization with cross over from Direct and MetLife Brand with transformation of consumer engagement enhancing new lead generation tactics with strong ROI results.

Develop a Brand Response marketing funnel utilizing cost effective DRTV media. The media and transactional content had to drive to Balsam eCommerce website with NO 800#.

Produced new creative assets for both Linear TV and Digital Vignettes. Initiated media buys and executed test metrics resulting in full rollout campaigns for both the Christmas Season and Christmas In July. Introduced multiple channels with the addition of national integrations.

THOR’s contribution as the AoR resulted in a YoY growth trajectory that led to International expansion. Linear TV became the Halo to all the other channels from Catalog, Radio to Digital. Sales growth hit and surpassed every milestone.

Develop a successful transactional Hispanic television campaign for Mutual of Omaha. Needed oversight of Traditional TV Media, Digital Vignettes and new Creative assets.

Produced new creative assets, initiated media buys and executed a full-on campaign providing deep insight into the culture, mindset, lifestyle, aspirations, and usage patterns of the market.

The strategy was successful opening the funnel for Guaranteed Acceptance Whole Life Insurance to this underserved market. CPAs and CPCs outperformed KPIs.

Required the rebrand of a Brain Cognitive nutraceutical supplement. Challenges with existing database; tasked with new customer acquisition utilizing Omni-Channel tactics.

Implemented new data base engagement through continuity touchpoints and new consumer acquisition. Opened the Hispanic marketplace. Guided the company to the retail shelves throughout the U.S.

Optimization with triple digit data base growth. Strong ROI for the Hispanic consumer. Delivered a retail journey throughout the U.S. with sell through in big box stores (Costco). FocusFactor was bought by a Private Equity firm for a 10x multiple ROI.